It’s easy to find an influencer marketing agency. They’re everywhere these days. What can be a challenge is separating the wheat from the chaff and choosing the top influencer marketing agency.
When clients work with agencies to improve their social media marketing, they should expect to receive personalized service and have a wide spectrum of media strategies at their disposal. Read on to find out how to choose a company that will offer just that.
A strategy that works great for a company whose primary audience is middle-aged adults won’t necessarily provide the same results for a company whose audience consists mostly of teenagers. Just about everyone uses social media, though, so neither of these audiences should be neglected. Choose an influencer marketing agency that will come up with a custom plan tailored to meeting its client’s unique needs and catering to the brand’s unique audience.
Clients who don’t have access to accurate data will have no way of judging whether their influencer marketing plans are working. Find a company that offers demographic data about its clients’ audience, engagement metrics reflecting likes, tweets, hashtags, repins, and shares, and historical performance data for each of its influencers. This will offer more insight into what’s working and what isn’t, letting the client know if his or her money is being well spent.
Getting an accurate measure of a campaign’s performance should be easy. A user-friendly, client-facing dashboard will allow business owners to view performance metrics, communicate with influencers, review content and comments, and pay for services with the same easy-to-use interface.
Advertising researchers report that consumers trust online recommendations more than any other type of advertising. They just feel more authentic. Influencers need to harness this same sense of authenticity to create organic advertising that supports audience-oriented solutions.
When clients have questions about how their campaigns are going, they expect timely answers. Working with a company that prioritizes exceptional customer service and client communications will help to ensure that they’ll get them. It’s also a good idea to find a company that allows its clients to communicate directly with the influencers if they so choose, as this helps them stay more involved.