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Advantages of Automated Email Marketing

There are so many reasons why automated email marketing is essential. Through the automated email marketing you can improve your relationship with your clients. It will also ensure that your product or service will be known by many people. Below are the advantages of automated email marketing.

Creating a good relationship with your clients is the first benefit of automated email marketing. The reason for this is that you can ask your clients to give you their email address. You can therefore talk to them to get feedback on the quality of your product or services. When you do this it will therefor help you to correct the negative aspects and make your product better. Another thing you can do is to contact your clients in case you are having special offers or when you are selling your products at a discount. Another thing you can do is to inform your clients in case you want to introduce a new product into the market and you think they may be happy to have it. By doing this it will ensure that you and your clients will keep in touch.

Another advantage of automated email marketing is that that you can market your products or services all round the clock. You can market your products or services at your own convenience when you use the automated email marketing method. Compare to using the traditional methods of marketing you are not limited by time. Hence, whenever someone opens their email they will be able to see the products or the services you are marketing.

Another benefit of automated email marketing is that you can have more sales. The reason why this is so is that you will be able cross-sell the product or service to the client according to age. Depending on the gender of your clients you can also inform them of incoming products. If you want to market make up products for example you will inform the ladies. You can also inform your clients of incoming products according to their preferences. To know their preferences you can look at the purchasing history. This will help you to know what your client’s like. Another thing you can do is to show them better deals. Therefore, when you ensure that you inform your clients about every product it will increase their purchase. This will therefore increase your sales which will lead to increase in the profit levels.

Saving a lot of time is another benefit of automated email marketing. The reason for this is that you are assured that the email will be sent. Through the automated email marketing you can therefore get a chance to do other things and it will not hinder the sending of the automated email.